Why Responsive Website Design

Why Do You Need Responsive Website Design?

Why responsive website design?  Both a mobile site and responsive website Why Responsive Website Designdesign will optimize your site to be more appropriate for smaller screens; both will offer simpler navigation and faster load times. But there are serious reasons why you need responsive website design rather than just a mobile website.

Website Display (Rendering)

In responsive design, the device does the work and automatically adjusts according to a device’s screen size (large or small) and orientation (landscape or portrait). It switches between these options on-the-fly. A mobile site is just a copy of your website where the server does the work.  Doesn’t it make sense for your user and his/her device to make the decision?

Domain Integrity

Responsive design lets you keep your own domain—nothing changes except code on the back-end.  Google thinks this is the better solution:
…Maintaining a single shared site preserves a canonical URL, avoiding any complicated redirects, and simplifies the sharing of web addresses…
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With a mobile site, you must create a different domain (many companies choose to differentiate theirs by “m.domain.com”).

Link Integrity

Since responsive design simply embeds new code on the back-end of your website, your company’s link equity is preserved.  Thus, better search returns.

Because a mobile site uses a separate domain, links shared from mobile browsers will not count as search link equity toward your primary site.  Thus, poorer search returns.

Forward Thinking

Responsive website design technology is more forward-thinking because once added to site it will work on next months and next year’s devices without having to be programmed further.

See Responsive Design in Action

Go to our homepage and shrink your browser window to about the size of a phone, and watch it adjust to fit its new size! If your website is hosted on the WordPress content management system and using our state of the art themes, we can easily apply responsive design—allowing you to keep a single domain and your valuable search link equity.