Website Marketing

Website Marketing in Albuquerque

For website marketing to realize its full potential you have to evaluate your online presence.

Mike Jensen

Our President/CEO Mike Jensen has over 35 years in marketing with over 20 in website marketing and design. Mike has managed businesses and built products for some of the largest players in the business industry including Sprint, Applebee’s International and Habitat For Humanity. Mike’s specialty is working with small to medium sized presence.  We can help you do that and then help guide you to where you want to be.

To execute effective website marketing, businesses must boost their rankings over their competition and drive more qualified prospects to their site. Once prospects are there, they must properly engage with them—and motivate them—to take certain actions for conversion. We help businesses accomplish this through a varied web marketing approach.

If you are new to building a website, or re-building an existing website we will need to do some website and marketing analysis.  This typically takes a month or two and several meetings with you and your team.

If you have a health, well designed and responsive website it’s probably time for some fine tuning and adjustments.  This might involve looking in to things like PPC (Pay Per Click), or perhaps other efforts to build traffic like:

  • Blogging
  • Link Building
    • Years ago, it was easy for companies to make their way to the top of search results by manipulating the system. With a large number of spammy inbound links using keyword-rich anchor text, anyone could trick search engines into making their site appear important, credible, and relevant, thus manipulating their way to higher search engine rankings and traffic.However, the days of creating large numbers of links without regard for quality have faded away, and this tactic no longer works. Search engines have made it much more challenging to gain search visibility, because search engine users demand quality search results. This is why search engines have placed a larger emphasis on detecting and removing content from search results that doesn’t deserve to be there.
  • SEO (Search Engine Optimization) Adjustments
  • Review of Analytics
  • Articles and Copywriting

If you are more mature company and your website has been through those adjustments you probably need to consider some more strategic website marketing efforts such as:

  • Social Media
  • Online Advertising
  • Hyper Local SEO

Also, it’s a good policy to consider ongoing:

  • PPC (Pay Per Click)
  • Blogging
  • Link Building
  • SEO Adjustments
  • Review of Articles and Copywriting